"Everyone finally understood that in the New Retail consumers first search for stores on the internet before actually visiting them. Before starting the optimisation of profiles we had never seen this level of involvement from the team. Managers themselves come to us if their stores’ information isn’t accurate and it …

“The reports are not only helpful at a store-to-store level, but play an integral role for teams all the way up the chain of command to the Board of Directors. The granular visibility afforded to them by incorporating these widely-distributed data points, allows for a deeper understanding of the network …