"Everyone finally understood that in the New Retail consumers first search for stores on the internet before actually visiting them. Before starting the optimisation of profiles we had never seen this level of involvement from the team. Managers themselves come to us if their stores’ information isn’t accurate and it is threatening the number of people that enter stores. We are all aware that if we want to drive footfall to our points of sale, we need to be on top of our digital presence and as near as possible to our consumers."