"Our email newsletters reach massive numbers of subscribers each month, and those recipients are engaged and primed to consume content, a perfect storm for thoughtful and transparent native advertising."
"We’ve been testing with your team on one or two campaigns and have consistently seen better results than our other digital media. So, hats off! You’ve got a great solution."
"We are constantly exploring ways to further delight our customers with our delicious recipe content. The recipes that are served to Meredith’s readership using optimization technology from LiveIntent have performed well and have met/exceeded our current benchmarks for customer engagement."
"Overall, this is a much stronger performance than what I’ve historically seen for static banners… LiveIntent’s practice of only counting an impression when the newsletter is opened and layering in their targeting technologies have helped here."
"LiveIntent’s platform has simplified our email operations and given us greater control over the pricing and performance of our entire email inventory, amounting to countless hours saved each week and a new source of scalable revenue."
"LiveIntent helped us dig into our established program and rethink how we could increase its value. Their unique, expert point of view into performance across every major publisher was incredibly valuable."
"We have been impressed with the newfound success of LiveIntent’s new ad unit, the Marquee. Our metrics show a 4.6X increase in CTR & thousands of new conversions from publishers we weren’t able to access previously."
"Our first 30 day ROAS was 82%…we poured in as much budget as we could find into Liveintent…and to this day, it remains our top performer, getting the majority of our budget."
"Reader’s Digest launched an exciting new product line called Taste of Home (TOH) certified products. With limited scale on our sites, we wanted to reach Food enthusiasts in engaged environments and knew LiveIntent could provide this audience. On top of that, we were able to utilize our 1st party data with LiveAudience to hit known fans of Reader’s Digest & Taste of Home."
"In a world of ad exchanges and white labelers, a partner who has actual unique and proprietary inventory is invaluable."
"It only took a month to incorporate LiveIntent’s technology into our 65+ existing templates, and we’ve never looked back. The ease of the LiveIntent platform paired with the LiveIntent team’s invaluable support and training has elevated our email program, provided valuable new sales opportunities, and given our Ad Ops team countless hours back."
"We did extensive testing of LiveIntent to ensure no effect to our open/click rates and most importantly, our ticket sales. LiveIntent did not negatively effect our conversion funnel and provided a new premium inventory source for our sales team as well as incremental revenue from their premium exchange."
"From a publisher perspective, the Marquee ad provides both value and efficiency: advertisers will pay top dollar due to its size and prominence, while its dynamic nature ensures that the ad only shows to the right viewer. This has allowed us to generate a 20% higher RPM with only a 9% increase in impressions served."