LiveIntent platform connects marketers with an exclusive audience of 85MM people when and where they are paying attention - the moment they open an email sent by over 750 of the biggest brands and publishers.
"Overall, this is a much stronger performance than what I’ve historically seen for static banners… LiveIntent’s practice of only counting an impression when the newsletter is opened and layering in their targeting technologies have helped here."
"From a publisher perspective, the Marquee ad provides both value and efficiency: advertisers will pay top dollar due to its size and prominence, while its dynamic nature ensures that the ad only shows to the right viewer. This has allowed us to generate a 20% higher RPM with only a 9% increase in impressions served."
"We are constantly exploring ways to further delight our customers with our delicious recipe content. The recipes that are served to Meredith’s readership using optimization technology from LiveIntent have performed well and have met/exceeded our current benchmarks for customer engagement."
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