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Lityx is an analytic solutions and services firm with a proprietary cloud-based predictive modeling and optimization platform. They apply deep expertise in complex analytic solutions with a focus on applications in marketing analytics and customer relationship management.
“The dimensionality of the data drove the success of the predictive modeling, and, ultimately, the programs’ results.”
“Moving to Lityx took an expensive, long, outsourced process and brought it in house. It’s cheaper and so far seems a whole lot better. It’s a win for the company …
“It was an extraordinary outcome for us. Better still is our continued improvement, especially in our primary objective of new member acquisition.”
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