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"Zoetis’ brand essence, Building Partnerships for Results that Matter, embodies the relationship that we forged with Lippincott and the entire global community of stakeholders. It was an intensely inclusive process, involving a global brand team that exceeded 100 individuals, which resulted in exceedingly strong support and a flawless global introduction …
“From the outset, Lippincott’s global team came with a clarity of thinking and creative insight to bring our strategic transformation to life for all our stakeholders.”
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