"We have an extremely technical and complex product which is marketed to a demanding and informed audience, driven by bottom line. We choose not to compete on price, instead educating our customers of the value of our services, therefore it’s critical we communicate on a more considered level to that of our industry peers. Limegreentangerine really got to grips with our challenges and understood our product and workflows. Their solution translated this wonderfully creatively and provides us with real point of difference in the market."