"Early on, Doug had operational goals that required an infusion of funds. Initially he turned to internal investors and looked at traditional funding institutions like banks. Ultimately he chose Lighter Capital, because the financing was non-dilutive and the process was fast and easy."

“Lighter Capital focused on the financing, understood Sendlane’s vision, and over-delivered on the quick application process. Time is vital to early startups and many founders don’t have the 5-6 months to spend looking for funds. Lighter Capital gave us funding to extend our runaway while feeling comfortable that nobody is …