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"Once you've created the 'church' and you have the strategic narrative, you can't just send an email out and here's my narrative, read it, believe me. You have to have missionaries."
"Everyone wants to know what prospects are saying, what questions they have, what concerns, objections and so forth. And spending a lot of time listening to Gong calls was just not necessarily the most efficient way to get the really critical information that I would love to have."
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