“We had sessions with you, and you helped us formulate our organic search plan. It helped us validate topics and our strategy. The SEO expertise you guys bring is very helpful. Also, on the content side, the writing team really dives into the briefs I give them. They sometimes challenge us and ask, 'How does this really fit into the narrative?' It seems more like an intimate partnership than a large agency where you get a number of words per article, and people are just executing against the statement of work. We get much more value than that."