“As well as growing the business, we want to be the most sustainable premium fashion brand you can imagine, and that goes for the technical stuff too—not oversizing or using more energy than we need to. Using AWS to scale and descale according to demand will help get us there.”

“Quite naturally, we’d built our technology around our sales channels—primarily the retail and the wholesale parts of the business. But there was no doubt that this legacy system created siloes and was a blocker to us scaling the business. This had to change if we were to achieve our goals.”