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Act-On Software is the leader in Adaptive Marketing solutions that empowers marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value – all with the fastest time-to-value.
LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline.
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business intelligence dashboards. The platform is used by companies small and large, B2B and B2C such as Time Warner Cable, Johnson & Johnson, Hewlett Packard, Microsoft and Vodafone, to effortlessly communicate with customers. Makesbridge is rated #1 via reviews on the Salesforce App Exchange for customer support/satisfaction, ease or use, functionality, and price. While customers like their platform for what it can do, they love them for their support and attention to their needs.
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