LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline.
"We knew we had to develop our buyer personas and customer journeys, as we wanted ensure we fully understood how to best target our audience when planning our marketing campaigns. While we were able to come up with creative messages to drive conversions, LeadFabric helped us to build robust profiles of our buyers, including their psychological and motivational influences. Our marketing efforts now have a clear direction and are supported by documented evidence."
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