Lative Testimonials

“We were constantly adjusting our account ownership and sales strategy—sometimes twice a year. With typical fluctuations and a focus on keeping top-performing colleagues, we needed clear visibility into productivity and where our growth was truly coming from. Without detailed insights, it was difficult to differentiate between actual ARR growth and changes driven by account reassignments.”

”Before partnering with Lative, we were flying blind when it came to truly understanding our sales team’s productivity. We knew we had talented sellers, but lacked the concrete data to pinpoint strengths, weaknesses, and areas for improvement. Tracking and measuring productivity was subjective, fragmented & time-consuming process that left us with more questions than answers. Lative’s engagement with us was a game changer for us. Lative team acted as a true partner with us as opposed to just another system vendor. They didn’t just hand us a tool; they worked closely with us to establish and define a clear baseline for our productivity data. Refined data capture models and helped us package our data up to be meaningful and insightful. Now, we have real-time visibility into the performance of individual sales team members, across different roles and classifications. We can see exactly how each rep is performing, identify trends, and make data-driven decisions to optimize our sales strategy. Lative has empowered us to move from guesswork to precision, and are using this to target specific improvements into the future.”