“We were constantly adjusting our account ownership and sales strategy—sometimes twice a year. With typical fluctuations and a focus on keeping top-performing colleagues, we needed clear visibility into productivity and where our growth was truly coming from. Without detailed insights, it was difficult to differentiate between actual ARR growth and …

”Before partnering with Lative, we were flying blind when it came to truly understanding our sales team’s productivity. We knew we had talented sellers, but lacked the concrete data to pinpoint strengths, weaknesses, and areas for improvement. Tracking and measuring productivity was subjective, fragmented & time-consuming process that left us …