Lala Design is a graphic design and web design company in Santa Rosa, California founded by Alicia Feltman. Since 2001, her unique design concepts have created the branding and design for local companies such as Copperfield’s Books where she has developed the seasonal campaigns, in-store signage, advertising, and collateral materials that have made Copperfield’s the North Bay’s favorite independent bookseller.
“Like Viet Thanh Nguyen’s acclaimed The Sympathizer, VietnamEazy captures with startling honesty and detail the dizzying dislocation that so many Vietnamese arrivals in the United States have experienced and, like Amy Tan’s The Joy Luck Club, explores the age-old mysteries of the mother-daughter relationship. It tells the story of Kieu, a Vietnamese-American woman, and her quest for success on a TV cooking show, introducing the intoxicating allure of Vietnamese food to a general audience, interwoven with the haunting, sorrowful tale of her family and upbringing. This is a universal tale of redemption that mothers and daughters can read together and discuss, preferably over a steaming bowl of pho.”
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