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HOOK opened for business in November of 2005 in Charleston, South Carolina. They leased financially appropriate space in an old cigar factory. Desks were fashioned from doors and sawhorses. Office equipment comprised of whatever the had from home offices. They also had one solid belief great creative was more valuable than media dollars. It appears to be working.
SmithGifford create strategies and insight. The ads, tweets, stunts, banners, gigantic straws and microsites are just the fun part. Because a great idea doesn’t need a TV spot. Or a print ad or a banner or a microsite or a facebook page. It needs the right mix of them all. And they all need to deliver the same message because it’s all going to the same place – the consumer’s head. That’s why they don’t have a formula, or a business model that is based on media spend. Every client needs a different mix and they’re comfortable working across all media equally.
Sotic is an award-winning provider of professional sports websites and other web-based solutions to a wide range of sports clients, including clubs, tournaments and governing bodies. They deliver a high-availability infrastructure, supporting websites and services for large sporting events that attract over 60,000 unique visitors a minute during peak times. Their key market differentiation is their knowledge base, integrated analytics, multi-platform delivery and above all Their commitment to providing world-class support to all their customers.
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