“Our goal is driving net new growth, so it’s essential that we’re not buying back users we already acquired. It gives us great peace of mind knowing this is built right into the Kochava attribution system.”

"Kochava is a cornerstone of our growth stack and media buying strategy, serving as our source of truth for campaign performance. By unifying campaign attribution and app analytics across all our streaming platforms, Kochava delivers actionable insights that empower us to make data-driven decisions, driving maximum growth and optimizing return …