“With Knowland, I can see which competitor hotels are getting the lion’s share of meetings business for specific accounts. The Knowland score match for our hotel profile together with the account preferences data helps me build a winning strategy for differentiating our property with strong value props that play to …

“With SmartSearch, Knowland provided the ability to create specific searches for weeks or quarters. By getting very specific, you can look for particular meetings by size, by need period, by corporation or by location—there are hundreds of options. It’s a great tool for prospecting.”