"We originally added KNO to our store to close in the gap on everyone’s favorite topic, attribution. We now rely on this zero-party data to make strategic decisions on which channels to invest in, and specifically scaled our TikTok spend by 10x in 2022 alone on the back of this …
“One of our primary uses for Kno is in media spending. We use it to identify where people first heard about us, helping us understand our discovery efficiency.”
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