Klarna

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Read 42 Klarna reviews and testimonials from customers, explore 34 case studies and customer success stories, and watch customer videos to see why companies chose Klarna as their Buy Now Pay Later Software

Klarna is one of Europe’s leading payments providers and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, their give online consumers the option to pay now, pay later or over time offering a simple, safe and smoooth checkout experience. Klarna now works with 90,000 merchants, including ASOS, Adidas, Arcadia Group and IKEA. Klarna has 2,000 employees and is active in 14 countries. Klarna is backed by investors such as Sequoia Capital, Bestseller Group, Atomico, VISA and Permira.

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Customer Rating Review Scorebased on 2369 reference ratings
4.8/5.0 (2369)
  • Market Leader 2025 2025
    Summer 2025Market LeaderBuy Now Pay Later Software
  • Top Rated Software 2024 2024
    2024Top Rated Software Award

Featured Testimonials

  • ”Klarna has allowed us to increase sales by offering our customers low monthly payments for our electric bikes. With a very high AOV, converting visitors to customers can be a significant challenge but offering the option to pay [in installments] definitely makes our products more accessible. Additionally, using Klarna and 0% APR promotions has been an extremely effective marketing tool with Klarna checkouts more than doubling, from 10% to 23%.”

  • "We were very impressed with how fast the Klarna team worked from start to launch. Supportive, responsive, and agile, they enabled us to go from discussion to full-scale multi-channel launch in less than 2 months."

  • “We have experienced a significant increase in average spend. I think shoppers are enjoying the friction-free experience and modern feel of Klarna, as well as having the option of purchasing before pay day and then only paying if they keep the item.”

Featured Case Studies

  • How a luxury hair care brand boosted ROAS by 4X.

  • Lenovo leverages Klarna’s On-Site Messaging platform to boost online sales and average order value

  • Pandora charms growth with Klarna

Additional Klarna Information & Resources

Read Klarna Reviews, Testimonials & Customer References from 42 real Klarna customers.

Browse Klarna Case Studies, Customer Success Stories, & Customer References from 34 businesses that use Klarna.