Klarna

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Read 42 Klarna reviews and testimonials from customers, explore 34 case studies and customer success stories, and watch customer videos to see why companies chose Klarna as their Buy Now Pay Later Software

Klarna is one of Europe’s leading payments providers and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, their give online consumers the option to pay now, pay later or over time offering a simple, safe and smoooth checkout experience. Klarna now works with 90,000 merchants, including ASOS, Adidas, Arcadia Group and IKEA. Klarna has 2,000 employees and is active in 14 countries. Klarna is backed by investors such as Sequoia Capital, Bestseller Group, Atomico, VISA and Permira.

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Customer Rating Review Scorebased on 2405 reference ratings
4.8/5.0 (2405)
  • Market Leader 2025 2025
    Summer 2025Market LeaderBuy Now Pay Later Software
  • Top Rated Software 2024 2024
    2024Top Rated Software Award

Featured Testimonials

  • “Klarna’s Pay in 4 installments option was a key contributor to our 2018 holiday success and a great new addition to our core consumer value proposition. We look forward to continuing our ecommerce partnership to further growth and deliver a payment experience as smooth as a good night’s sleep.”

  • “A purchase at Digital Inn should feel like a hand shake deal built on mutual trust. And making the payment should be as short and fun as the rest of the purchase journey.”

  • "Customers, particularly younger ones, were asking for a buy now, pay later option. If we didn't have it, they might have gone elsewhere. 40% of shoppers using Klarna were new to Macy's."

Featured Case Studies

  • How Flora & Fauna’s flexible payments and a good deal made shoppers come back for more

  • How a luxury hair care brand boosted ROAS by 4X

  • Ray-Ban - Customer Case Study

Additional Klarna Information & Resources

Read Klarna Reviews, Testimonials & Customer References from 42 real Klarna customers.

Browse Klarna Case Studies, Customer Success Stories, & Customer References from 34 businesses that use Klarna.