Klarna is one of Europe’s leading payments providers and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, their give online consumers the option to pay now, pay later or over time offering a simple, safe and smoooth checkout experience. Klarna now works with 90,000 merchants, including ASOS, Adidas, Arcadia Group and IKEA. Klarna has 2,000 employees and is active in 14 countries. Klarna is backed by investors such as Sequoia Capital, Bestseller Group, Atomico, VISA and Permira.
"Since Klarna has existing brand awareness and alleviates the friction of cost, the ads we ran for OUAI featuring Klarna messaging drove more traffic to OUAI’s site, converted more first time buyers, and increased OUAI’s average order value."
“Klarna has been a significant element increasing our conversion rate and in the last months our share of sales through Klarna continues to grow even bigger."
“Klarna is more than a payment method tool, but a great marketing partner that acknowledges the importance of public relations and social marketing which is at the core of our business model.”
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