“At UpWest, we follow the 11th commandment, know thy audience. We’ve always sliced and diced our audience into relevant segments but now we can sharpen and scale our efforts thanks to Velocidi. It’s like adding a secret sauce for our audience intelligence work; amplifying each opportunity and maximizing each customer …

“Tapping into our first-party data not only maximizes the efficiency of our paid media efforts aimed at retention but also unlocks a treasure trove of opportunities within our own customer base like granular email marketing which we’re just starting to explore.”