"For over a quarter of a century, the Maui Jim Maui Invitational has lived up to its billing as the top early season tournament and the credit goes to an impressive roster of players and coaches, incredible operations, a terrific building, and the best weather on the planet…year after year."

"A number of pros we talked to commented on how well branded the events were. Their wives were appreciative and impressed with the Culinary events, and how KitchenAid wove the brand into the Senior PGA event. One pro mentioned that it was the best example of a brand really committing …