"We looked to test the impact of adding some of the most popular words and phrases that were searched along with our products that we didn’t previously have in the feed. Initially sceptical of the impact it could have, we were surprised at how much performance improved on those products …

“For us at Wiggle it was important that we retained full control in house of our campaigns. Google suggested that we consider Kelkoo Group as a CSS partner, and we chose the company from four or five other potential partners due to the framework they offered.”