"We looked to test the impact of adding some of the most popular words and phrases that were searched along with our products that we didn’t previously have in the feed. Initially sceptical of the impact it could have, we were surprised at how much performance improved on those products that we included in the test. Kelkoo Group helped us to identify these phrases and we’re looking to test more in other territories to see if we can see the same uplifts."
“Kelkoo Group’s support has allowed us to increase visibility of Shopping Campaigns in the most important period, that of Black Friday. Associated with the growth in visibility, we noticed an 18% decrease in CPC that allowed us to reduce the cost of acquiring new customers.”