“For us at Wiggle it was important that we retained full control in house of our campaigns. Google suggested that we consider Kelkoo Group as a CSS partner, and we chose the company from four or five other potential partners due to the framework they offered.”
“We saw an overall sales uplift of 68% with CPC down 12% and ROAS up 16%. The test was successful and I’m really pleased with the results, it has proved that Feed Optimisation matters more than I expected and I’m definitely keen to see if we can implement similar changes for other trends and gifting holidays.”