"Randy changed my entire perspective on trying to connect with people and how to market my business. I haven't completely abandoned the "prospecting/interuptive" marketing. However, I have become more sensitive about the perception of my message and pieces. No longer delivering value based on trying to generate business, but deliver value based on a need for information without obligation. I no longer feel like a salesman trying to pitch as many people as possible in order to secure a deal. I build relationships and in turn, my partner and I have created a sustainable referral network."