"In addition to all the background activities of design and planning, our workflow follows a very simple pattern. Our sales people take the range out to the customers and while on site, using a remote sales system that interfaces with our ERP, they will take orders and transmit them back to the office. When the selling window has closed, we simply press a few buttons and Pebblestone Fashion calculates what we need to buy from our suppliers and creates the purchase orders automatically. We don’t spend weeks analysing spreadsheets to work out what we need to buy; it is very straightforward."