Joie Brands is specialise in joyfully creating brands that human beings want to spend time with. Dubai is where they currently call home, but the brands they create are loved and enjoyed by humans all over the world. As brand builders, They do this by revealing your Big Idea that special something that gives your brand a memorable place in people’s hearts. A good brand allows customers and employees to get aligned to a key message. This big idea acts as the plumb-line for the business which in turn can be rolled out to the following.