"Ipswich was a town that had not lived up to its potential for too long. Ipswich Central set about changing that and appointed Jacob Bailey to devise a campaign to tackle perceptions head-on and to make people look under the surface of Suffolk’s County Town - ‘Ipswich Revealed’ was born! Over 125,000 views of the campaign’s promotional video later, and Ipswich is really a transformed place - more businesses, more residents, more visitors, more investment. The real story of the town has truly been ‘revealed’."