"Our profits have increased, and then increased again since Jacob Bailey worked with us to create our Brand Strategy and Corporate Identity. Via what they call their ‘i5’ approach, our team now have a strong sense of purpose and focus, knowing exactly where we are going, what we stand for, and of course, our brand promise to our customers. I was more than happy to write this testimonial because it not only demonstrates how an effective brand strategy can positively impact company culture but also its P&L – and some."