"Ipswich was a town that had not lived up to its potential for too long. Ipswich Central set about changing that and appointed Jacob Bailey to devise a campaign to tackle perceptions head-on and to make people look under the surface of Suffolk’s County Town - ‘Ipswich Revealed’ was born! …

"We knew breaking into a cold audience with a new product would be a tough challenge, but Jacob Bailey’s unconventional approach provided a great ROI at launch and the campaign continues to go from strength to strength as we move towards a national roll-out."