"No Cash Challenge is an engaging platform to achieve important educational goals around payments through fun, experiential and social interactions. I was very pleased to work with the JB team to release the first customer project in Belgium. We are already working on a pipeline of similar projects across Europe …

"We knew breaking into a cold audience with a new product would be a tough challenge, but Jacob Bailey’s unconventional approach provided a great ROI at launch and the campaign continues to go from strength to strength as we move towards a national roll-out."