“Irwin has been very helpful in putting key information together that is not only professional and incredibly useful—but [presents it] in a way our board wants to see. The information included in the reports, including how the business is doing overall and how we're targeting stockholders, have all had a …

"Irwin allows me understand where I'm effective with certain segments of shareholders, because you can ultimately see them turn up as buyers. It gives me near real time feedback who's actually reacting positively to the marketing that we're doing."