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Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions.
“The increase in CPM we experienced at scale with the Unity Ads partnership had a 30% uplift to our ad ARPDAU, which enabled us to reinvest in profitable marketing to triple our DAU and revenue in two months with no significant impact on retention. We found that we were able to have IAP and ads co-existing in a way that optimizes the user experience and Lifetime Value (LTV), and pays off in terms of revenue.”
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