"We chose Scribble for several reasons, but mostly it was the ease of use. We needed a live commentary tool which could be used by any of the Red Bull Media House team across the world, from covering an Air Race in Abu Dhabi to a downhill mountain bike world …

“As soon as we get statistical significance on a test, we drive immediately to a champion in real time. On Mother’s Day alone, the real-time change in traffic splits resulted in over $45,000 in incremental revenue. That’s revenue that would have been lost without ion’s actionable, real-time approach. We don’t …