“Facebook has become the number one address generation channel for our newsletters in terms of cost per lead. The lead rate after double opt-in is higher and therefore the lead ads are less expensive. Since there is no need for manual data transfer, there is also more time to optimise …

“It was important for us to implement BIMI because it makes us more resilient against attempted fraud, strengthens our brand and creates trust in our email marketing activities. We are proud to be among the first companies to have implemented BIMI and are delighted to be making a contribution to …