“Facebook has become the number one address generation channel for our newsletters in terms of cost per lead. The lead rate after double opt-in is higher and therefore the lead ads are less expensive. Since there is no need for manual data transfer, there is also more time to optimise other levers. We owe this to the Inxmail interface.”
“MEAG represents the capital investments of the Munich Re Group. With 140 years of experience, 130 investment managers and fixed assets worth EUR 270 billion (as of 30 June 2019), the company is considered one of the most important players in the international finance sector. MEAG manages all significant asset classes, such as interest-bearing securities, shares and properties, as well as investments in renewable energies and infrastructure. Its international presence, with offices in Munich, New York and Hong Kong, allows it to carry out efficient market development on a global level. The investment managers pursue a rigorous, risk-controlled approach to investing with the goal of achieving extraordinary price developments for investors in the long run.”