“Experimentation is super crucial to us and now we do price testing constantly across our products. And the best part about price testing is a lot of times you launch a new product, itʼs a little bit finger to the wind. Youʼre doing competitive analysis, youʼre looking at your competitors, and then youʼre seeing what you can charge. Experimentation will be more important as weʼre coming out with a bunch of new product lines this year.”
"As we were growing, we felt it was time to A/B test our pricing and UX experience, and be more precise around what we show customers. We wanted to find the right price, from both the customer experience and profit point-of-view.”












