"Our strategy is simple. Our customers want the same rich, immersive visual experience on any device — laptop, desktop, phone or tablet. These heavy images aren't necessarily conducive to the fast delivery and display we desire, but Instart Logic’s technology accelerates the experience dramatically. This gives us a huge boost in delivering consistently superior experiences to our customers across platforms, anywhere in the world."
"Instart Logic’s software solution goes far beyond the network. What we liked was their image optimization, queuing, smart sequencing of how content blocks and images are served and more. When the edge becomes software-defined, we can write code around it and take completely new approaches to site delivery, optimization and personalization. Instart Logic changed the way we think about building the delivery of our application."
"At the end of the day, when you come to washingtonpost.com you come to the content delivery provider, not to us. We wanted more than what a CDN could offer."
"Instart showed me how different user perception is from the actual load time. What do we care if it takes 10 seconds to load the full resolution of an image as long the customer can see and do something with it right away? Because it’s software-based, it’s completely flexible. And the entire system is built to optimize by delivering the highest priority content first and allowing users to interact with them as soon as possible."
“In the Ecommerce world, especially in the luxury segment, it’s all about high-visual impact. If we can’t capture the attention of consumers right away, including the beauty of our product offerings, we won’t make sales. That means our page performance needs to be at the top of its game.”
“It doesn’t matter what your online pricepoint is in the world of Ecommerce. If you’re attracting traffic, you need to be mobile friendly. And that means optimizing for a great user experience. And for us that means Instart Logic.”
"Our goal is to create a high-end luxury experience and showcase our designer's products in an amazing way to draw the users in, get them immersed and feeling they are going into a showroom in the real world. Working with Instart helped us nail that goal."