"We love the work we are doing on the Horizon consumer panel with Insights in Marketing. Not only has it kept the consumer at the core of everything we do, it has also brought the entire cross functional team together to participate in research. The beauty in the format is that we can have an entire team of 15 people come and listen to our consumers first hand. It has helped us develop consumer empathy that has impacted our business in incredible ways. We are now in our second year of doing the panel because of the value we are seeing to the business."