"Our relationship with InfoSum allows us to put privacy at the center of our first-party data approach, and bring greater value to our clients and partners."
"Global is the biggest audio company in Europe with many stations and different listening audiences. The partnership with Global, InfoSum & the7stars enabled TSB, for the first time ever, to understand which radio stations its customers listened to. By using InfoSum’s technology, we were able to unlock this new customer knowledge without sacrificing control of our data, and while always prioritizing the privacy of our customers. Global’s DAX platform allowed TSB to extend advertising to similar prospect audiences. This has been a hugely innovative and successful data driven partnership."
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