“The brand campaign of Cristal is the perfect use case of our data-optimized approach that cleverly combines linear TV with BVOD and Addressable TV. Ads & Data succeeded in linking strong brands of the Play family to the intelligent use of data. Advertisers want to reach their target group in the best possible way. Cristal was able to reach a young target audience in an optimized way with impactful campaign results. We want to keep on linking TV and online in our unique cross-platform ecosystem, based on a 1st party data consent acquisition strategy. It’s our ambition to also add 1st party data of advertisers and other partners to our ecosystem thanks to data clean room solutions such as InfoSum.”