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Brand storytelling is the foundation of Greenough's business. After 15 years at a Fortune 50 company and a top 5 PR agency, Phil Greenough started a firm centered around a disciplined storytelling approach that optimizes the use of a growing range of communications channels. Since then, dramatic industry forces – chiefly social and digital media – have thrust brand storytelling into the spotlight, and other agencies have followed their lead. Welcome to their world!
Innovant Public Relations, a communications strategy firm, was launched with the goal of supporting companies, both in the clean energy sector and elsewhere, that are seeking community outreach counsel and support, media relations, event management, and branding. They understand the importance of listening to their clients, using a narrative that resonates with target audiences, working on tight deadlines, and building and maintaining lasting relationships.
NSPR work with an organisation, the better they understand its business, its objectives, its products and services, and the better they can communicate them. Critically, they can get to the heart of the company, to the stories that exist within it and the people best placed to share them. This gives them the ability to communicate your story knowledgeably, enthusiastically and with authority. But, importantly, a long-term approach ensures continuity, consistency and a strong client-agency relationship that benefits the client as much as the media.
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