Channel Managers: These are individuals responsible for overseeing the relationships and performance of the company's channel partners. They use Impartner PRM to communicate with partners, provide them with resources and training, track their performance, and ensure they are aligned with the company's goals.
Channel Partners: These are the external entities, such as distributors, resellers, and dealers, who work with the company to sell its products or services. Channel partners use Impartner PRM to access marketing materials, sales tools, product information, and training resources provided by the company. They can also use the platform to track their own performance and communicate with the company.
Sales and Marketing Teams: Internal sales and marketing teams within the company use Impartner PRM to collaborate with channel partners, share marketing campaigns and materials, and ensure consistent branding and messaging across all channels. They can also use the platform to track partner-driven sales and performance metrics.
Training and Enablement Teams: These teams are responsible for providing training and resources to channel partners. Impartner PRM can be used to create and deliver training content, quizzes, and certifications to partners, helping them better understand the company's products and processes.
Executive and Leadership Teams: Company executives and leaders use Impartner PRM to gain insights into the overall performance of channel partners, assess the effectiveness of the partner program, and make strategic decisions based on data and analytics provided by the platform.
Administrators: These are individuals within the company responsible for managing and configuring the Impartner PRM platform. They set up partner portals, customize content and resources, manage user access, and ensure the platform is aligned with the company's goals and strategies.
The general administrative options are geared toward a low tech, code-free user experience. There are a few deep dive options that require some technical acumen, such as creating custom business plan queries or advanced integration options, but those are not common and there is support or professional services available to assist in such cases.
Salesforce PRM, Zift Solutions, Mindmatrix
Salesforce PRM: Great platform to build exactly to your needs, but as customers will tell you, not very much out-of-the-box for PRM features, so you end up spending a lot of time and money to build what you need and still don’t have many options for native partner marketing automation (PMA).
Zift Solutions: Strong in PMA, but not as much depth nor experience in PRM for a true comprehensive solution.
Mindmatrix: Recently moved from a custom shop for PRM to its recently released Bridge solution, which is a good start, but customers commonly ask for better reporting, governance, and easier portal management.
Product roadmap is data driven, blending customer input for continuous enhancement, with strategic innovation priorities. Customers can see what is being worked on actively and what is being planned next through our Product Ideas Board link from within the PRM admin menu.
Microsoft Dynamics, Salesforce, HubSpot, Zoho, Crossbeam, Reveal, PartnerTap, Pipedrive, and more!
Our platform packages are listed on our website: https://impartner.com/request-prm-pricing/, which, along with broad partner account tiers, is how we come up with pricing.
We provide free POCs for qualifying customers.
Every new customer is added to our Customer Success Portal – we drink our own champagne – which provides all the training, documentation, product updates, access to Impartner University for live training, etc.
During implementation, each customer gets a dedicated team to train them on the platform and how to use all out-of-the-box features and what additional configuration options are available. Depending upon the implementation package selected, there are varying levels of hands-on or even do-it-for-me to load content and personalize default configurations.
Online ticketing system, dedicated Customer Success Manager, Customer Success Portal, Impartner Nation (online community of experts and customer power users to answer questions), support phone number.
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