"When restrictions on large gatherings came into play and the Memorial was committed to deliver something moving that the nation would be proud of and to create a sense of occasion and coming together – there was no one else to call but Imagination."
"You have to see it to believe it."

Anti/Anti is an independent brand design studio based in New York. Founded in 2007, Anti/Anti functions as a brand consultancy working in identity, exhibitions, packaging, typography, signage, advertising, and communication & media strategy. Their role on projects is to identity, define and develop visual narratives for brands.
Dusted, Solving business challenges with creative ideas. At Dusted they deliver meaningful brand experiences for some of the most ambitious companies in finance, technology and professional services. From rebranding business to rebuilding websites their depth of understanding and market experience means they can focus all their creative energy into delivering distinctive solutions across brand, digital and marketing.
Established in 1999, Mind Design is an accomplished design consultancy that specialises in the development of visual identities which includes print, web, packaging and interior graphics. Their approach combines hands-on craftmanship, conceptual thinking and most importantly, intuition. They never follow a standard formula and often develop visual ideas on the basis of research into production processes or the use of unusual materials. Depending on the demands of a project they take advantage of their large network of creative professionals to maximise its potential.











