Ideawake is an innovation management platform that captures and organizes the collective intelligence of employees and customers. Users are given the chance to collaborate on challenges and questions inside the organization, and throw their support behind the ideas they see as the most profitable or attractive based on their knowledge and experience. By expandingus the scope of those involved in the decision-making process, Ideawake allows management to obtain new insights into the issues they’re facing based on feedback from the people affected directly.