"idaciti platform enables us to build out a set of peer companies with specific metrics that we use to set up templates to perform our annual Goodwill Impairment analysis. It also helps us to understand certain transaction multiples. Being able to use a platform rooted in XBRL data to normalize the companies, looking at the strength of their balance sheet, the strength of their revenues, their profitability metrics, we really start to get a sense of what our company is truly worth. We are also able to easily research peer company disclosures to ensure that our financial reporting is of the highest quality."