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“With that in mind, it’s got a different turnaround timeframe than most other businesses. I always focus on open rates and click-through rates because acknowledging it could take several months to possibly even a year; I want to be top-of-mind when that person is ready to make their decision. Brand …
“It keeps us engaged and it keeps me on the back burner. They remember, and if they need me again, they call. A lot of repeat calls, because they remember, because I’m sending these weekly emails. That’s what’s important.”
Mailchimp is an AI powered marketing automation platform designed to help growing businesses and mid market brands scale with confidence. Our all in one solution empowers marketers with advanced automation, audience segmentation, and data driven insights to drive engagement and …
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