“In order to induce engagement for a sports team, we have to offer up content that can’t be seen elsewhere. Because fans love seeing what happens in the pre-match training or in the changing rooms, the social media team and I have to produce and share the content in real time, and in different formats.”
"The accessibility and easy navigation on Iconosquare makes my reporting of growth metrics to clients seamless."
"In the world we live in right now, every day is totally unpredictable. One day, we'll think, oh, tomorrow we’ll post this nice photo of some mountains, to give people a moment of respite. And then you read the headlines and realize, okay, we're gonna seem really tone deaf. I think what our audience needs right now is a mix of the usual university messages, but also content that’s plugged into what's happening in the world in a much bigger way. They need us to be responsive to that.”
“I love it all! Great insights into our performance that informs our content strategy. Charts / visual representations are very helpful.”
"Honestly, Iconosquare is just the only one that works consistently (never has downtime / inaccurate results), everything is exportable, it's cheaper than competitors, most feature rich."
"You help me understand the results of our social media with detailed analytics and the ability to execute a more efficient post for our company's social media."
“We noticed that if you want a good level of engagement you need to talk to the audience in their own language. That is why it is important for us at Sephora, to have all the assets translated and/or subtitled in the country’s language. That requires a huge level of work, but we know it is necessary to create a local community around the brand.”
"I start with the business goals of the clients. What is their business trying to do and how does social play into that? I use this as a starting point before researching competitors, influencers and do a deep dive into the client's social and web analytics."
“Our content is our gold mine and our Dad understood that very early on. When he was swimming down the Amazon alone, with a hydrospeed, he'd sometimes set up his camera and kayak back up again, so he could bring us the images.”
“It’s not enough to just write a caption that’s like ‘oh, sunset by lake’, but more, “here’s a magnificent sunset, and here’s the exact destination of that sunset, using geo tags using the tools that the platform gives us to tell the best story.”
“Easy to use, streamlined analytics, IG/FB/TT all in one place. Super user-friendly and I didn't have to spend a bunch of time on the platform learning how to do things.”
“Iconosquare offers easy statistics and insights for editors as well as the option to download Instagram and Facebook data in XLS form, which is great for me as a data analyst.”
“The Iconosquare affiliate program has it all. An industry leading product, recurring commissions, great support, and all the resources you need to succeed.”
“I've always found the "Listening" tools very insightful. I'm able to see the benchmark for my market and also compare what my competitors are doing. This gives me fantastic data points to make strategic decisions for my social media.”