"Gamification of Coolinarika spurred interest among the users in a completely new way. Formally I had the feeling of being alone behind the computer screen, trying hard but getting minimal feedback from other users, but now it is easy to be motivated when you know exactly how many people liked your photos or recipes, or added them to their list of favorites. Cooking and recipe sharing have become a real game now, a plus for the site and a benefit for the user. On top of all that, the wording of the achievement messages is just great. The tone is very friendly and warm with the right amount of humor added into the mix. It makes me want to know what comes at the next level. And I will put in some effort to find out."