“I tested HG Insights’ Audience segment against several third-party elements and it drove significantly higher CTRs, literally 627% better. It also drove a 16% increase in CTR vs. retargeting too.”
“Out of all the data providers I have worked with – which is all of them – the improvements HG Insights produced in our models was more than significant. HG Insights eliminated a lot of the noise that the others couldn’t explain and filled in a lot of gaps. HG Insights raised results by 16%, and raised interpretability by 12%. This is huge. By comparison, 5% is typically a very good return.”