“We recognize that it’s challenging reaching out to a new audience, but based on the targeting we can do using HG Insights technographics, we saw way above average response through email outreach — open rates, click-through rates, and engagement — in just our first month, which led to some quick sales wins for us.”
“We were looking for a way to penetrate our target accounts more effectively using paid media on Facebook, Twitter, LinkedIn and other advertising platforms. HG Insights gave us the precise targeting we needed to achieve the results we wanted. Nearly 40% of our net-new lead volume now comes from HG segments.”