Hemispheres is a customer insights agency that believes every person carries a wide range of perceptions and motivations, some rational and some emotional. Helping brands understand their customers as well-rounded individuals, it’s an approach that they call Research for Humans. To dig deeply into these human perceptions and behaviors, they pick the right mix of quantitative and qualitative research methods.
“The Hemispheres team is a valuable asset especially for positioning and building a new brand. They are very strategic and great at getting to the core insights that help drive a business. They are not rigid in their approach—they are creative thinkers and problem-solvers.”
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