“Our first experience with HeLT was every bit a positive one. Under Heidi’s skilled direction we were able to asses and improve our methods of product positioning, and develop improved methods for interdepartmental participation in product development."

“In 2010–11 we hired HeLT to guide us through a company rebranding effort and help us improve the management of our subbrands. We ended up shifting our company brand identity to focus firmly on our roots as a Franciscan media organization and to leverage the very strong brand equity that …