HeLT Consulting Testimonials

“In 2010–11 we hired HeLT to guide us through a company rebranding effort and help us improve the management of our subbrands. We ended up shifting our company brand identity to focus firmly on our roots as a Franciscan media organization and to leverage the very strong brand equity that surrounds St. Francis and the Franciscan name—an untapped resource that HeLT brought to light through research. Since then, we’ve heard overwhelmingly positive feedback from our customers and stakeholders about the brand change and seen observable effects in many areas of our business.”

“When we decided to branch out from producing educational DVDs to adding a small independent publishing company, we didn’t know where to begin. Heidi Toboni showed us exactly the type of printing, marketing and distribution options that would work best for a small publisher. More importantly, she outlined the exact decisions we needed to make in the order we needed to make them, and identified what pitfalls we needed to avoid. She taught us how to think like a publisher. As a result, our books performed far in excess of what we’d expected. We continue to use Heidi as a consultant to help our business stay ahead.”