HeLT Consulting Testimonials

“In 2010–11 we hired HeLT to guide us through a company rebranding effort and help us improve the management of our subbrands. We ended up shifting our company brand identity to focus firmly on our roots as a Franciscan media organization and to leverage the very strong brand equity that surrounds St. Francis and the Franciscan name—an untapped resource that HeLT brought to light through research. Since then, we’ve heard overwhelmingly positive feedback from our customers and stakeholders about the brand change and seen observable effects in many areas of our business.”

“Heidi Toboni is a woman of vision who can execute quickly. While working with Heidi for over ten years, I found her to be naturally curious, highly intelligent, analytical, and creative—with a penchant for action. She led many key initiatives that made major financial contributions and organizational improvements to our company. One was our brand development process, which, years later, continues to contribute to our growth. She conceptualized and developed our first Web sites, then expanded them to provide services within niche markets. From these offerings, customers rated us very positively on innovation and responsiveness."