“In 2010–11 we hired HeLT to guide us through a company rebranding effort and help us improve the management of our subbrands. We ended up shifting our company brand identity to focus firmly on our roots as a Franciscan media organization and to leverage the very strong brand equity that …

“When we decided to branch out from producing educational DVDs to adding a small independent publishing company, we didn’t know where to begin. Heidi Toboni showed us exactly the type of printing, marketing and distribution options that would work best for a small publisher. More importantly, she outlined the exact …