“Heidi Toboni’s ability to listen well, understand a client’s needs, apply the principles of branding, and be a creative problem-solver makes her an excellent brand consultant. I first went to Heidi for marketing and publicity help for the Institute of Theoretical Science’s inaugural symposium, and I had not yet considered …

“We hired HeLT to help us align the look of our website with our new direction, which included a greater emphasis on the high-end travel market. Our business’s new affiliation with Virtuoso—a travel consortium that accepts members only in the top 3% of travel-related companies—was another factor in revising our …