HeLT Consulting + Services, Inc. is a high-touch, boutique Chicago branding firm. As your brand specialist, they provide brand creation, rebranding, market research of customer perceptions, and on-brand marketing services to companies large and small. their goal is to combine excellence in strategic brand consulting with the hands-on, tactical side of marketing—they not only develop brand identities, they also walk their talk by executing marketing campaigns and projects for you that reflect the brand image you want to project.
“In 2010–11 we hired HeLT to guide us through a company rebranding effort and help us improve the management of our subbrands. We ended up shifting our company brand identity to focus firmly on our roots as a Franciscan media organization and to leverage the very strong brand equity that surrounds St. Francis and the Franciscan name—an untapped resource that HeLT brought to light through research. Since then, we’ve heard overwhelmingly positive feedback from our customers and stakeholders about the brand change and seen observable effects in many areas of our business.”
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