“When we decided to branch out from producing educational DVDs to adding a small independent publishing company, we didn’t know where to begin. Heidi Toboni showed us exactly the type of printing, marketing and distribution options that would work best for a small publisher. More importantly, she outlined the exact decisions we needed to make in the order we needed to make them, and identified what pitfalls we needed to avoid. She taught us how to think like a publisher. As a result, our books performed far in excess of what we’d expected. We continue to use Heidi as a consultant to help our business stay ahead.”