“Heidi Toboni is a woman of vision who can execute quickly. While working with Heidi for over ten years, I found her to be naturally curious, highly intelligent, analytical, and creative—with a penchant for action. She led many key initiatives that made major financial contributions and organizational improvements to our company. One was our brand development process, which, years later, continues to contribute to our growth. She conceptualized and developed our first Web sites, then expanded them to provide services within niche markets. From these offerings, customers rated us very positively on innovation and responsiveness."