“Heidi Toboni’s ability to listen well, understand a client’s needs, apply the principles of branding, and be a creative problem-solver makes her an excellent brand consultant. I first went to Heidi for marketing and publicity help for the Institute of Theoretical Science’s inaugural symposium, and I had not yet considered the importance of brand-building. With Heidi’s guidance we were able to focus our institute’s vision, to be our industry’s “must-attend” conference in the Midwest. Heidi’s attention to detail and her ability to quickly understand our needs and come up with an action plan were incredibly important to our success, but, in my mind, what really made her shine was her follow-through: how she helped us at every step established a course of action for building our brand. Her creative suggestion to incorporate the idea of “Midwest hospitality” into our symposium plans was a breakthrough for us, and her corresponding branding strategies helped us craft a unique identity that set us apart from our competitors."